FOCUS 2016 » A business conference for serious photographers

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Each of our speakers are selected because they are established, working professionals with thriving businesses, awards, teaching credentials and/or formal education to back up their years of experience. Our intent is to provide real education, from real professionals with real experience.  No professional speakers here, just us!


 David and Whitney Scott are a husband and wife photography team based out of Bella Vista, Arkansas.  The Scott’s emotion-filled, storytelling style of portraiture has earned them not only awards, but a loyal clientele across the country.  They produce all their work on location and conduct proofing sessions from home around their dining room table or at clients homes when traveling.  Their high profit, low volume business structure and strong in-person sales techniques have enabled them to work less while living life more.  You can find them on Facebook, Twitter and Instagram




Dorie Howell is a photographer located in the Washington, DC suburbs who has been in business for over 5 years.  She specializes in photographing newborns and children. Dorie’s work has been featured several times on the cover of Washington Parent magazine, on the inside pages of Women’s Day and she has been featured on Fox 5 DC morning news several times.  Dorie lives with her sassy, precocious 7 year old daughter (who never lets her take a picture of her) and her patient husband of 11 years.  You can find her online on her website, Instagram and of course, her Facebook Page. 



Headshot 150x150 Jenika McDavitt (1 of 1)Jenika McDavitt authors the award-winning blog Psychology for Photographers. She holds a degree in behavioral neuroscience from Yale University and an MA in clinical psychology.  While running a photography business, she noticed that much of what she had learned in psychology applies directly to creative work and client care. She enjoys translating academic research into immediately applicable lessons for creatives. An incorrigible bookworm and a nonfiction junkie, you can usually find her hanging out at the library or adventuring with her husband and 1-year-old son. Connect on Facebook or snag her free e-book How Clients Make Decisions About Money.



Kat Forder KatForder001-29tells stories of life, love and make believe,  which allows her to be a pirate one day and a princess the next.  Sometimes she’ll work with a team who also appreciates the finer things in life, like a well-stocked dress-up box, goldfish crackers and juice boxes. In addition to running a newborn and family portrait studio, Kat is a member of the National Press Photographers Association (NPPA).  Her formal education is from Carleton University and Boston University’s Digital Photography program.  She has instructed at several local area colleges and universities. You can connect with Kat on Facebook, Google +, and Instagram



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Rachael Boer is a wedding and portrait photographer near Washington, D.C. She enjoys giving her clients a full-service experience through in-person sales, and also enjoys teaching other photographers this method through workshops and one-on-one mentoring. Rachael is also mom to three small children, and in her (admittedly little) free time, she plays viola and manages the popular In Person Sales for Professional Photographers Facebook group.



Photo credit: Addie Taylor | Edited by: Rachel FarnerRachel Farner is a professional wedding and portrait photographer, multi-business owner, and small business consultant specializing in in person sales.  As a coach and educator, Rachel has helped photographers around the world transform their dreams into realities.  Rachel has over 15 years of experience in sales, marketing and entrepreneurship. Located in Las Vegas, Nevada, Rachel is currently attending the University of Nevada Las Vegas with plans to complete her MBA in Marketing and Entrepreneurship in May of 2017. You can connect with Rachel on Facebook and Instagram



Richie Schwartz Head Shot 150 x 150Richie Schwartz is in his 36th year as a full time photographer and is based in the NYC/Long Island area. His early years were spent shooting babies and families, models, and schools. He opened his own studio in the late 80s specializing in schools, in-home baby portraits, and weddings and events. In 2002 he sold his studio and with some partners in Canada created a pet photography company that took their idea of bringing mobile photo studios to pet stores to the two biggest chains, Petco and Petsmart. By mid 2003, the company was providing pet photography at 600 of these pet stores across 33 states and Canada. Leaving the company in 2006,and coming back to NY full time, Richie opened his Pets Photography Studio, and again partnered with Petco across NY, NJ, CT. With this experience, Richie has become an expert on both volume pricing and In-Person Sales. He is also an educator and mentor, teaching pet photography, sales, and general business skills to other photographers. You can connect with Richie on Twitter,  FacebookYouTube, and LinkedIn 


001-Z0611215Z_50pPortrait artist Sterling Hoffman has been creating stunning portraits on-location for nearly forty years. His residential gallery and offices are based in the Washington, DC area, but he is commissioned to photograph clients regionally, nationally and internationally. Together with his partner Linda and their Behind-the-Scenes portraitists, he creates what is known as The Sterling Experience. His average commission is over $10,000, with some sales having exceeded $100,000. Learn some of the secrets to preparing yourself for the big sale and what he does to command his prices!



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Timorah Beales is a Certified Professional Photographer based in Yorktown, Virginia.  She also holds an MBA with a concentration in marketing.  She leads a team of photographers who work out of her studio and on location, photographing families, children, glamour, headshots and events.  As a military spouse, she relocated her business in 2012 from the DC area, and still travels there for both her clients, and her own Air Force Reserve career.




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