FOCUS 2016 » A business conference for serious photographers

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FOCUS 2016 is an intense, 2-day conference (with optional add-on 3rd day!) for photographers serious about their businesses.

Last year was a tremendous success, and this year promises to be even better!  FOCUS is all business, featuring topics that are essential to running a solid, comfortable (and dare we say “enjoyable” photography business.  Topics include pricing, marketing, branding, and sales. There is a special emphasis on in-person sales, a business model that makes serving clients the top priority, and that has proven to be extremely successful for many photographers.aboute quote

A distinguished panel of speakers will present main sessions and breakout sessions, and attendees will have the opportunity to ask questions throughout the conference and dialogue with the speakers during meals and breaks. A demo sales session will demonstrate what a real sales session looks like, from start to finish, including suggestions about how to handle common objections from clients. One-on-one discussions on pricing will give attendees valuable direction for their businesses, and vendors will be showcasing their products so attendees can see some options available for them and their clients.
If you have an interest in making your photography business successful and profitable, this conference is for you. We won’t be covering the mechanics of shooting or editing. We will be focusing on the aspects of business that increase your profits, giving you advice that will give real results, and providing wisdom from years of experience in photography sales. We are confident you will come away with inspiration, confidence, and solid strategies to take your business to the next level and make it more profitable than you dared to imagine.

Why Choose FOCUS 2016?

  • FOCUS is the only conference of its kind, concentrating on the business of photography first.
  • Learning sales, marketing, communication, branding, pricing and business is best done in person!
  • FOCUS is taught by real working photographers, not rock-stars, not professional speakers.
  • Last year’s participants have ALL gone on to improve their business and dramatically increase their sales.
  • FOCUS is not corporately sponsored; you won’t find any hard-sell tactics trying to get you to buy more stuff.
  • Access to an exclusive Alumni Group on Facebook after the conference so your learning can continue with your fellow students and speakers.
  • FOCUS speakers are qualified far beyond their camera skills; many have degrees, certifications and recognition in business, education, marketing and teaching.
  • Go home with practical solutions and learning that you can apply to your business the very next day.
  • FOCUS is the only way to learn from 10+ photographers with solid businesses focused on full-service (in-person sales) style photography.
  • To take individual classes from each of our speakers would cost you more than $15,000!
  • FOCUS allows you to tailor your learning experience, with classes specifically intended for those new to full-service retail photography, and for those who are very experienced.
  • Washington DC in the spring is gorgeous! (Bring your camera!)


Special thanks to Susan Wilson Designs for the FOCUS2016 logo design

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